Monthly Product Advisory
Build and launch better software — faster.
Practical product and tech guidance for founders who want real progress, not just more strategy.
Work directly with a builder who’s done this before.
- Start a new product the right way from day one
- Get clarity on what you’re already building
- Move faster by leveraging AI effectively

Bruce van Zyl
Product builder & founder, Inovo Studios
I’ve spent the last 14+ years helping founders turn ideas into real products. Not just designing them — but actually getting them built and in the hands of users.
I work fast, think in systems, and use AI to remove a lot of the traditional friction in software development.
My focus is simple:
- get to something real quickly
- avoid overengineering
- Help you make better decisions as you go
Available Services
Where I can help
Product Direction
Clarify what to build, what to ignore, and how to sequence it so you don’t waste time.
Risk & Blind Spots
Spot technical and product risks early — before they turn into expensive problems.
AI & Leverage
Use AI and modern tools to move faster, reduce manual work, and increase output without growing the team.
Build Oversight
Work alongside your dev team (or help you hire one) to keep things moving and avoid common traps.
Shape & Simplify
Turn complex ideas into simple, usable products that people actually understand.
Second Set of Eyes
Founder-to-founder input when you need clarity, pressure-tested decisions, or a quick gut check.
Trusted by leading companies



What clients are saying...


If you can dream it, this team can build it
"If you can dream it, this team can build it. We've worked with Inovo for years—they handle every crazy idea we throw at them. We love having them on retainer."
We're reaching 500,000+ users monthly
"Thanks to the team, we now have full control of our tech. We're reaching 500k+ users monthly, and paying 90% less for video hosting than before."

Very service-minded
"Bruce is the best. I have worked with him for years and he has taken great care of us. Very service-minded."

Great results, on time and on budget
"I've worked with Bruce and the Inovo team on several large-scale development projects. The team really delivered great results–at an affordable rate–for both our web applications and mobile apps (iOS & Android). I definitely plan to use Inovo again for future projects; highly recommend!"

Pricing
Simple pricing. No lock-in.
Monthly product advisory
Or $12,500 for a 3-month plan. Cancel anytime.
Weekly check-ins
60 min or split into shorter sessions
Async support
Quick feedback between calls (voice/text)
Direct access
Slack or email — a direct line when it matters
Product & tech guidance
Decisions, tradeoffs, and priorities
No long-term contracts
Stay as long as it’s useful — cancel anytime
Schedule your first call on the next page.
Get started today30-day guarantee
No questions asked. If you’re unhappy for any reason in your first 30 days, we’ll refund you in full.
Secure & private
All conversations and data stay between us. We respect your privacy and protect everything we touch.
Ready?
Let’s get started
Book a 30-minute discovery call and we’ll talk through where your product is, where you want to take it, and how monthly advisory can help you get there.