First, new projects are “shaped”

Before work begins, our team will  “define” and “shape” the project. We’ll determine the problem, the proposed solution, list potential rabbit holes, and mark areas that are out-of-bounds.

Each project is “shaped” into a 1, 2, 4, or 6 week project. Anything that requires more than 6 weeks should be separated  into a different project.

Shipping often provides better and faster customer feedback

Your customers and users should get more value more often. The worst “new features” are the ones that have been “in development” for months and aren’t getting real feedback. By shaping work into 1-6 week blocks it ensures a short customer feedback loop.